5 Tips For Effective Business Promotions In Nigeria
5 Tips For Effective Business Promotions In Nigeria.
Promotion is a key element in putting across the benefits of your product or service to the customers. Well-designed marketing and promotional strategies ensure long-term success, bring in more customers and ensure profitability for businesses.
Promotions are one of the best ways to create excitement around your brand and build relationships with your customers. So today I have taken time to put together 5 Tips For Effective Business Promotions In Nigeria. Here are some pointers for making your promotions more effective:
1. Plan Ahead
A general rule for planning your marketing promotions is to plan three months ahead of your launching. You should plan your event with enough time to comfortably organize the agenda and promote it.
Thought there is no set recommendation for planning, and how long you need can depend on a number of factors. For example, large events will require a lot more time to organise, as well as needing extra time to advertise if you are targeting a high number of attendees. You need to take these things into account and set a date you know gives you plenty of time to organise.
“When planning your promotional campaign, your goals need to be more specific than just “increasing sales”. Ensure to have enough inventory in stock, crunch the numbers on the discounts to ensure you will generate profit and that you’ve done your research to guarantee the product arrives in time.
2. Determine Your Goal
“Determination will get you to where ever you want to, if you don’t relent applying strategies.”
When planning your promotional campaign, your goals need to be more specific than just “the number of sales you want to earn”. Be careful not to sacrifice revenue for additional sales. Instead of thinking only about what kind of promotion to offer, focus on what you want to achieve.
Are you looking to attract new traffic to your business, or is your focus more on customer retention? Do you want your customers to purchase more often, or do you need to make room for new inventory? If your goal is to move inventory, rather than offering a discount, consider a BOGO instead.
3. Target Your Audience
You cannot convince a person who do not value shoes to buy a shoe.” Know where the market is if you want people to appreciate your product is what I am trying to paint in picture to your understanding.
Consider sending out a survey to know where your market is, and encourage current customers to share their demographic data. Offer an incentive up front to get them to participate. Once you’ve determined what kinds of people use your products, identify the problems your product can solve. Focus your promotion on those who are most likely to be genuinely interested and most likely to buy! Analytics is a great tool for understanding how your audience engages with your site.
This demographic data includes age, gender, location, lifestyles, what they are interested in purchasing and what types of device they are using to access your site. The more information you have about your visitors the better you can make decisions about how to appeal to them and attract more visitors like them.
If you aren’t thinking mobile first, you won’t be successful.
4. Prepare Your Materials
Luke 14:28-30 “Suppose one of you wants to build a tower. Won’t you first sit down and estimate the cost to see if you have enough money to complete it? For if you lay the foundation and are not able to finish it, everyone who sees it will ridicule you, saying, ‘This person began to build and wasn’t able to finish.’
With that in mind, I believe to grow your business is to have an online presence. Where customers can access your service anywhere in the world.
And the first thing is to make sure your you have a website that tells people what you sell. Trends show that consumers are spending more time on their mobile devices than any other platform and are making their decisions utilizing their mobile devices.
According to a forecast by 451 Research, the number of mobile transactions will surpass ecommerce transactions globally by 2019. Make sure your promotions are cohesive across all avenues to achieve brand recognition. Match the imagery used on your website with any ads you are running, as well as posts and promotions offered across social platforms. By doing so, your audience is more likely to connect your ads to your business.
Enable the social share buttons on your product pages. Facebook ads can be an effective way to reach beyond the people who have already liked your page. In addition to Facebook, try experimenting with Instagram and Pinterest.
Use email marketing
Email marketing is still one of the best channels for retail stores. Effective email marketing converts prospects into customers, and turns one-time buyers into loyal customers. Your emails should be visually heavy and conversion oriented. They can include promotional codes or flash sales, or used as an exclusivity tool.
How do your results measure up against your goals?
5. Monitor Your Results
Once you settled on what has (hopefully) been a successful event, it’s important that you get your promotion team together and have a closer look at what they did well and what could have been done better. Make sure to allow adequate time to pass before implementing changes into your strategy. The findings from this kind of review can be used to inform how you go about publicizing your events in the future, allowing you to operate much more effectively without wasting resources on things that don’t work.