How To Use Video Marketing And Strategies
Video Marking strategies, have you ever consider Why You need it? I guess after reading this post you will stop asking, but emulate using it to market your services on the internet.
Video marketing is growing more and more, that is so very much affordable and widespread. From traditional television commercials in the 1960s to today’s YouTube, Snapchat, Vimeo, and even Facebook Live, it’s no secret that video has become a staple of our everyday lives.
Companies who uses videos to market their brands/products sells more than any regular post in the internet is one big fact that people tend to give much attention to anything that has to do with visual information, rather than reading. Mainly looking at a video, you can tell the message it wants to convey. But outside that, people get lazy to read this days, all they are looking for is a summary of what a video can do. And according to impactbnd stated that:
- 75 Million people in the U.S. watch online videos every day.
- Merely mentioning the word ‘video’ in an email subject line, the click-through rate increased by 13%.
- Nearly 50% of all video is watched on a mobile device.
- By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
- Videos up to 2 minutes long get the most engagement.
While convenient and efficient for the consumer, video marketingprovides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences. In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined.
“Businesses need to learn to ‘speak video’ fluently if they want to connect with their customers on social media,” says Brad Jefferson, CEO of Animoto, in a press release behind the online video creation company’s survey. But where and when to speak that fluently is another question, according to Lux Narayan, CEO of Unmetric, a social analytics platform, which did a study of Facebook vs. YouTube in regards to major brand video success.
According to data from a Wyzowl survey, video marketing creation is not only growing among business marketing professionals, it also a preferred way to consume. When asked, “Where both text and video are available on the same web page, how would you prefer to learn about a product or service?”
- 80 percent said video.
Great! But here’s the other key answer Wyzowl found:
When companies were asked … “Does your business use video as a marketing tool?”
63 percent said yes.
That means the other third of companies are at a critical point. Either they will never have a video strategy or they’re late. Because for those who are using video, almost 99 percent said they plan to continue to do so.
Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?
The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there. Here are 8 reasons why you should use video marketing right now.
Some Important Of Marketing To Sales And Blogging
1. Video Boosts Conversions and Sales
By mainly uploading video to any social media about your product, it boost the rate of conversation you get. This days, people uses video to attract more followers in the internet. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which you deploy it.
Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your exciting product videos now! If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.
2. Video Provide good return of investment
About 3 months back, I attended a seminar titled (FCS) Facebook Cash system. The seminar was able to broaden my insight about using video to make sales. Just under minutes I saw how this was able to bring in hundred of people who are in need for that product in few minutes. In fact it was easy to understand how powerful any video can draw audience to sell your product. The dude who anchored the seminar made thousands of dollars just from few minutes from those who came to buy.
To get you even more excited, 83% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much.
3. Video Builds Trust
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. I couldn’t have said it better than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions:
The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content. Video does it all. Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.
At the other hand, some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.
4. Videos allow you to increase the time spent by visitors on your site
Google Loves Videos, because videos allow visitors to stay longer in your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank. Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. And explore the world of interactive videos, to encourage actions even more.
5. Video Appeals to Mobile Users
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
6. Video Marketing Can Explain Everything
Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.
Make sure you use a process that will get you results. Check out the essential tips and examples of best practices on how to make a product demo video.
7. Video Engages everyone, including those who are not the reading type
Some people find it difficult to read longer minuts/hours, so they want something that will explain the information. That is what video does. Video is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing. Video marketing can capture a wide audience, and it works on many levels.
8. Video works wonders on Social
Video ads are also highly effective on social media platforms. Facebook, clubbed with Nielsen, projected the value of video ads on its platform. In the 8th annual Social Media Marketing Industry Report, Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. And they sure did.
Social networks also encourage video content with their new features. However, in a social media context, video marketers must remember that people share emotions, not facts. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.
When you’re creating videos already, make sure you to incorporate them into your email marketing campaigns. An introductory email that includes a video receives an increase click-through rate by 96%! That’s a great way to stand out from competition and get your message across.
Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
In conclusion, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing.