What Is Bounce Rate?: How To Lower Your Website Bounce Rate To Normal

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What Is Bounce Rate?: How To Lower Your Website Bounce Rate To Normal

What Is Bounce Rate?: How To Lower Your Website Bounce Rate To Normal

What Is Bounce Rate?: How To Lower Your Website Bounce Rate To Normal. Got a high bounce rate? Then you may want to give more concern to know what bounce rate is all about and how to have that fix most especially if you own a website or a blogger.

If you are a good webmaster with SEO knowledge of site ranking, one of the things you may also consider is how to structure your site, by fixing your site bounce rate so you don’t get piss off about your site reputation. Thought the important of a high bounce rate on a website is to actually tell you something has to be fix. So, to fix any bounce rate issue, we are going to focus on “What Is Bounce Rate?: How To Lower Your Website Bounce Rate To Normal.” Please take every information here useful to improve your on your site.

How does Website bounce rate usually happen?

Have you ever visited a Web page and after loading the page immediately you hit on the exit button, maybe because you cannot find something useful to your search! Or the site looks so unprofessional with color mixture that you could hardly pay attention and read the information on the site? It means that website stand more chances to have increase bounce rate if 95 percent of it visitors exit the webpage as you do/did.

Also check: What Is SEO, How It Works (Beginners Practical And Video)

Alongside Bounce Rate, you’ve probably noticed the Time on Page metric in Google Analytics. This, as its name implies, is an estimate of how long on average users spend on a given page. The reason Time on Page is an approximated metric, rather than a clearly defined measurement, is because Google Analytics (and other analytics platforms) requires two clicks to accurately calculate time on page; an “entrance” click – typically the link click that brings a user to a page in the first place – and an “exit” click, usually a click on a navigational element that takes them away from a page.

Unfortunately, this crucial exit click is often missing from the equation. Ever spent a few minutes reading a page before closing the tab (or the browser)? If so, Google Analytics couldn’t accurately measure the Time on Page because it missed that vital exit click during that particular session. In a simpler explanation: You come, You spy and you go away without further engagement that’s what we means by bounce rate. The same goes for sessions in which a user opens a link in another tab and leaves the original tab open before eventually closing their browser.

Still, if your bounce rate is insanely high, or suddenly spikes due to changes you’ve made on your site, you’ve got a major problem to deal with. So, let’s look at how you can make your pages stickier lower your website bounce rate to normal.

How is Website Bounce Rate Calculated

According to google search engine, here is how Bounce rate is calculated:

1. It gathers all the sections where your blog readers visited just one single page and divide it by your website total sections.
When your Website bounce rate increases, it either means:
2. Your reader has not found what they’re looking for.
3. You’ve got what they’re looking for but not well written: that’s poor content, so, they just skipped your page.
4. They are not interested in the information on your web pages, so they just have to leave for those who have interest.

So?

Would you accept the fact your website deserves high bounce rate? if you do, it means you don’t love your website and there is no way your audience can love it too. Therefore, the best thing to do when you have a high bounce rate which shows your readers have less interest on what you offer is to work towards your readers interests.

After reading all of the above, you should be wandering what is a good bounce rate. You’re like how do I know if I need improvement or not.

Before we go into that guide to reduce your bounce rate, let’s see our website bounce rate:

You can find your website bounce rate via your google analytics dashboard or through the use of other website analytics tools. For the reason of this tutorial let’s use Website Alexa ranking tool to check our Bounce rate Visit Alexa.com and type in your website address then scroll down to the bounce rate section and you will see the percentage of your website bounce rate.

What did you see? 100%, 90% 50% 54%? every website goes with differ bounce rate based on different engagements. Having seen your bounce rate, what is a good bounce rate?

Also check:Alexa Traffic Rank Benefit, And How To Rank Your Website

From my personal studies with all the websites I have done research about, I have noticed that when a Website Bounce rate is above 90% it’s absolutely bad and a very poor result signifying that your readers aren’t spending time on your blog at all.

In other words, when you have your website bounce rate goes below 50% , you actually got a good bounce rate but you can do better. In most cases, bounce rate can reduce below 20% but it depends on the audience you’re targeting and the purpose of your website.

Also, if your Website Bounce rate goes above 60%. you can actually do better to make it come around 40% or less which is considered as (OK). If your Website Bounce rate is very high maybe above 60%, you can use the below tips to lower your Website Bounce rate.

How to Lower your Website Bounce rate to normal

1. Freshen-Up Your Content

If your older posts are still getting traffic, why not freshen them up and make them more current?
Changes in technology and trends make nearly any post “refreshable,” so take a stroll down archive lane and see what you can do to modernize it.

A few ideas:

  • Update statistics
  • Find new examples
  • Add a case study
  • Incorporate new insights

2. Clear Navigation:

Adding clear navigation to your Website can actually lower your Website Bounce rate. With the help of these easy navigation, your readers can easily find other interesting links to click. Interlinking to existing Blog Posts.

When you inter link your posts, your readers might find interests in some of your linking thereby clicking on them. This will reduce your bounce rate and increase your readers engagement on your Website.

3. Optimize Page Load Time

This is the major reason why many bloggers suffer high bounce rate: When your page takes too much time to load, your readers will even skip before your page finish loading.

Also, many site owners assume that if their bounce rate is high the issue must lie with a page’s content – when, in fact, serious problems can arise before a user even has the chance to read a page at all. Of all the problems a web page can have, taking forever to load is arguably the worst. After all, it doesn’t matter how good or bad a page’s content is if a user can’t read it (or even see it), and 90% of users expect a web page to load in two seconds or less, making on-page optimization crucial to reducing your bounce rate.

This is especially true for mobile sites. According to data from Radware, a connection speed delay of just 500 milliseconds can result in an increase in “peak frustration” of more than 26%, and a decrease in engagement of 8%.

Further, slow-loading pages are among the leading causes of shopping cart abandonment for ecommerce retailers. Amazingly, only 2% of the world’s leading 100 ecommerce websites have mobile sites that load fully in less than five seconds on mobile devices – and one-fifth take almost eight seconds to load completely, an almost criminally long time for sites that live and die by conversion rate optimization.

Before you even think of looking at the content of your pages, make sure your visitors can actually view them in a reasonable amount of time.

4. Your Traffic Sources

Do you know your traffic sources can also contribute to your bounce rate?
So, to those who love to use the black hat seo (bot) to increase their traffic are likely to get high bounce rate. One of the reasons is because this are not humans. What it does is to crawl through your site and may not even spend time on your website/posts. So, do away from using black hat traffic, because these do not have any impact.

And from observation, I have come to notice that visitors from search engines easily bounce off compared to visitors from social medias like Facebook. Therefore, drive traffic from other traffic sources apart from Google. When you rely on google traffic alone, it might increase your bounce rate.

Also check:Top 5 Ways To Generate Low Cost Website Traffic

3. Use Sidebar Widgets and Promotions Sparingly

Some web pages are an ideal vehicle for offering relevant content, offers, and other material to your audience. Blog pages are a prime example, and you’d probably struggle to find a decent blog without something in the sidebar.
What Is Bounce Rate?: How To Lower Your Website Bounce Rate To Normal
However, cramming the digital margins of your content with ads, offers, award emblems, and other crap is a surefire way to overwhelm your visitor and tempt them to bounce. If you want to highlight relevant content from your sidebar, do so in a way that offers the reader additional value. For example, related article recommendations that expand upon the topic covered in a blog post is a great way to make your site “stickier” as well as provide genuinely valuable and useful content to your readers. Similarly, if you choose to include awards and trust signals in your sidebar, make sure they’re from only the most reputable and renowned sources so that they serve an actual purpose.

4. Deactivate Unwanted pop-ups or time pop-ups

Also, be wary of the type of pop-ups offered by services such can lead to increase bounce rate. These promotions can be highly effective, but they can also be terribly distracting, especially if you set them to appear the moment a user visits a page. Give your visitors enough time to immerse themselves in your content before pouncing on them with newsletter sign-up offers or other promotions. Don’t push too hard, too fast.

5. Maintain a good design and structure

Ugly website design can increase your bounce rate. Perhaps too many colors and rough arrangement is all you’ve got. When your readers land on such pages, some won’t even wait to read what you’ve got, they will immediately exit for other pages offering the same info with good design.

Some will say website design doesn’t matter that only what matters is the website contents.
If i may ask: What’s your reaction when you visit ugly design websites? (Your audience will do same to you when your Website design is roughly arranged). A clean website design will give your readers the confidence to spend more time on your Website.

6. Make Your Site Easy to Search

For whatever reason, site search is considered an afterthought by many websites, representing a huge missed opportunity to provide your visitors with the tools they need to find what they want and reduce your bounce rates. Site search, on the other hand, allows visitors to find what they want, not what you think they want.

What Is Bounce Rate?: How To Lower Your Website Bounce Rate To Normal
site with a bad structure for easy search

Sure, your site’s search functionality will probably never be as good as Google, but that doesn’t mean you should overlook or ignore it, either. The more easily users can search for and find what they’re looking for, the more likely they are to stick around.

7. Make Your Content More Accessible with Smart Formatting

Ever clicked through to a blog post or web page, only to discover an immense, intimidating wall of text? If so, you already know how discouraging this can be to readers. Formatting your pages to be as welcoming and accessible as possible is one of the best ways to reduce your bounce rate.

The less “work” a visitor has to do to get what they want, the more likely they are to stick around. Don’t overwhelm your visitors with weighty paragraphs that span entire pages, and make use of white space to make your content more approachable.

Here are some ways to make content less visually intimidating:

1. Appropriate use of headers
2. Frequent subheadings
3. Suitable images
4. Bulleted lists (see what I did there?)

Use of these formatting options makes your contents is accessible, and allows the reader to scan or skim your content quickly to identify points that are most relevant to their needs.

That said, don’t insult your readers’ intelligence, either. Trust your audience to know what they need, then give it to them. I’ve seen blogs that, while offering useful information, insist on using a line break or including an image between every single sentence, which can be just as annoying as huge walls of text.

8. Use a Logical – Internal Linking Structure

Do you know a cramped internal linking structure causes all kinds of readability issues?

Many people advocate for including dozens of internal links in your content as a way to reduce your bounce rate. Although this strategy can work well, don’t do it to the extent it becomes so complicated to make users, as it provides Analytics with that essential second click to accurately measure Time on Page, it can also backfire by making your content seem, well, a little sleazy or cheap. We’ve all seen sites that link internally in every other sentence, and not only does this look awful, it doesn’t do much to enrich the user experience or offer audiences something of genuine value.

Cramped internal linking structure causes all kinds of readability issues

If you have a useful, highly actionable blog post that outlines a specific topic in great depth and would be of interest (and value) to your audience, by all means link to it from other pages. However, don’t go overboard with the internal links. This can confuse and overwhelm your visitors (see above), and can also dissuade visitors from clicking any of the internal links in the first place. When choosing internal links and anchor text, focus on relevance and a logical linking strategy.

9. Optimize for Mobile to reduce bounce rate

It’s a little sad that we have to reiterate how important this is, but the number of websites that still aren’t optimized for mobile is breathtaking. With the number of users accessing the Web primarily from mobile devices increasing every year, failing to optimize your site for mobile is practically begging for users to bounce and take their business elsewhere.

What Is Bounce Rate?: How To Lower Your Website Bounce Rate To Normal
Optimize for Mobile to reduce bounce rate

However, it’s hard to understate just how crucial mobile optimization is for every type of site, and you should strongly consider making your site mobile friendly, regardless of the time, effort, and expense involved, or the ulcers or sleepless nights you incur in the process.

It’s also vitally important to remember tip #2 and 3 when optimizing your site for mobile. It doesn’t matter how pretty your site looks on computer, if it takes more than a minute to load it practically begging for users to bounce and take their leave.

Also check: Search Engine Optimization Benefit To Your Business

10. Turn Off video/audio Autoplay from your posts

Nothing’s worse than being blasted with background music or a voice when you’re not expecting it – especially if you’re at work or you have multiple tabs open and can’t figure out which one the sound is coming from! That can throw off readers from such page. Except they already have the expectation it a video or an audio. But in a situation, they are either not aware, I will advise you to turn autoplay off.

Above all, possibly the most important thing you can do to lower bounce rates is to focus on consistently creating good, relevant content that appeals to your readers’ needs and questions.

Survey them from time to time by asking “What would you like to see more of?” and “What could you stand to see less of?” to determine which types of posts make the best impression. Have you successfully lowered your bounce rate below the industry average?

Why DO I Need to Fix High Bounce Rate On My Website?

To me bounce high bounce rate either mean there is something not appropriate about my site. Either with the design, the color combination not being advisable, wrong widget structure, wrong site navigation, long paragraph in contents, not mobile friendly/ optimize for readers, and wrong placement of ads on your site inappropriately.

The good thing why you should solve bounce rate problem

If your readers spend more time on your website, they are likely to click on your Ads or make purchases because of how relevant your Website seem to them. Their activities on your Website do count on your Alexa ranking thereby making your Alexa rank to reduce drastically even when you have few visitors.

Put in mind your readers engagement also affect your Alexa ranking metrics and that’s why you see some bloggers get many page views and yet their Alexa ranking keep increasing to millions in world rank. But those who get quality visitors boost their Alexa rank easily. Consider working on your bounce rate to get more ads clicks, Sales and also reduce your Website Alexa ranking very fast and easy.

In wrapping What is a good bounce rate and how to normal you site bounce

With the above tips, you have successfully learnt what is bounce rate?: How to lower your website bounce rate to normal. You now understand that a bounce rate of above 60% needs improvement while a bounce rate of 40% and below is considered OK.

If you’ve got a higher Bounce rate, you can use the tips listed on this post to lower your Website Bounce rate. If you find this article on what is a good bounce rate helpful, kindly share and tweet us below. and also, subscribe to our newsletter for more updates.

2 COMMENTS

    • Thanks so much Willie Gausman. I am grateful. I look forward to improve my research here to help others looking out for website solutions.

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